Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

Apple just made a big change to iMessage - here's how to use it

5 New Facebook Updates and Tests Spotted This Week

How to Increase Website Traffic from YouTube

LinkedIn Marketing Insights: 7 Top Trends in LinkedIn Posts

Let’s go!


Apple just made a big change to iMessage – here’s how to use it


When you downloaded iOS 11, you may have noticed something new inside iMessage: a strip of app icons at the bottom of the screen.

The icons, called an app drawer, include a brand-new GIFs button, quick access to the App Store, the ability to send songs via Apple Music, and more.The new app drawer is Apple’s way of building off the changes it made to iMessage in iOS 10. Back then, Apple introduced a special iMessage App Store and added drawing features. But iOS 11 takes things one step further – and it’s going to make your life a lot easier…

5 New Facebook Updates and Tests Spotted This Week

partial watch

Facebook never sleeps, and neither does its dev department, with a seemingly ever-growing range of tests and tweaks in circulation. Indeed, the version of Facebook you see is probably not the one I have – in almost every region, and among different users within each area, Facebook’s constantly trying out new things.

It’s almost impossible to keep up with all the various shifts, but we’re working to help you stay on top of them by publishing a weekly listing of Facebook tests and updates seen ‘in the wild’. And while not all of these projects will ever see it through to a full rollout, they do give you some idea of where The Social Network is looking, what elements they’re seeking to amplify, which can help you plan for what to expect next…

How to Increase Website Traffic from YouTube


Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. And, putting those videos on your blog along with some quality content will give a remarkable exposure to your brand and videos. Numerous professional companies and media brand hire professionals to create awe-inspiring videos for them and especially, who can work on creating a related content strategy for the video blog to educate your readers and drive more people…

LinkedIn Marketing Insights: 7 Top Trends in LinkedIn Posts


Among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique. Do you know why? This is because unlike Facebook, Twitter, and Instagram, networking here is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present himself/herself differently in front of you as your LinkedIn connection. So, what sort of posts fall under top trends in LinkedIn posts – let’s take a look – turn by turn.

1. Images and videos in LinkedIn Posts
2. Call-to-actions in LinkedIn Posts
3. Article marketing on LinkedIn Pulse…


UntitledThis week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a limited test for some users. In addition, some users are reporting seeing a new ‘Groups’ icon on mobile. It’s interesting to see Facebook test a fifth icon on the navbar, clearly looking to see what’s popular with users. This Week’s Top 3 Articles

  1. Facebook Groups for Pages May Be the Best Thing for Brands on Social
  2. What Your Facebook Privacy Settings Mean — and Why You Should Carem
  3. 6 Key Strategies for Writing Clickable Content for Every Social Network

3 Tools That Increase Your Instagram Bio Links


Want to get more out of your Instagram bio link?Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.

#1: Promote 5 Links for a Single Instagram Account

Linktree is an easy-to-implement solution to get more out of your Instagram bio link. With this tool, you can generate a custom link to include in your Instagram profile,When users click your custom link, they see a page with multiple links you want to share, such as links to your email signup, products, a blog post, and so on. You can share up to five links with Linktree.


New York, NY

Digital Marketing Exchange

The Digital Marketing Exchange gives you exclusive access to:

  • Advanced industry thinkers
  • Valuable insights
  • Creative business solutions
  • Your true peers
  • Along with an itinerary that you control

Event Date– September 24-26, 2017

New York, NY

Influencer Marketing Days


Influencer Marketing Days is a unique conference dedicated to all things influencer marketing. It is the must-attend event both for marketers responsible for their company’s influencer marketing campaigns, and for influencers looking to optimize monetization of their clout.

Event Date– September 25-26, 2017

Boston, MA


INBOUND’s purpose is to provide the inspiration, education, and connections you need to grow and transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center.

Event Date– September 25-28, 2017

London, UK

Key Elements of Social Media Management

Learn the best ways to manage and grow Social Media channels for your business or brand with this personal, in-depth workshop.

Event Date– September 26, 2017

London, England

The Social Media In Beauty Day

Monetise Social Media With On-Trend, Influential Beauty Content & Engaging Channel Strategies: Increase Followers & Deliver Results With The Latest Industry Insights Into Current & Future Platforms, Live Video & Influencer Marketing

Event Date– September 27, 2017

Los Angeles, CA

iCONIC Los Angeles

The iCONIC Tour is designed to bring together the country’s most dynamic entrepreneurs for a rare chance to network, overturn conventional thinking, and come away inspired. You will learn from and be energized by the most notable business visionaries and provocateurs of our time.  

Event Date– September 27, 2017

Santa Clara, CA

ROBO Business

RoboBusiness empowers over 2,000 attendees from around the world to learn from one another and build robotics strategies that can be immedaitely put to use to grow their businesses and stay ahead of the competition.

Event Date– September 27- 28, 2017

Atlanta, GA

Brand Storytelling and Content Marketing Conference at The Coca-Cola Company

You’ll learn how to:

  • Build an audience of engaged customers and prospects through storytelling
  • Measure the effectiveness of your content—and win a bigger budget
  • Understand what types of people your team needs to deliver amazing content every day
  • Use the power of storytelling during a crisis to keep your internal and external stakeholders informed, engaged and on message

Event Date– September 27- 29, 2017

Lisbon, Portugal

DiGLisbon 2017

A selection of startups will be presenting their technological innovations supported by practical case studies : 360° video, VR & AR, Video editing, Social video, Dataviz, Image recognition, Storytelling, Live streaming, Analytics & Big data, Engagement, Bots…

Event Date– September 28-  October 01, 2017