Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

3 Ways to Measure Your YouTube Performance

How to Easily Manage Multiple Social Media Accounts

7 amazing tips on how to use YouTube for your business

Instagram Adds New Comment Control Options to Help Improve User Safety &  Lots more...

Let’s Go!

Articles (News)

3 Ways to Measure Your YouTube Performance


Are you creating YouTube videos? Wondering how to analyze the impact of your video content?In this article, you’ll discover how to measure the performance of YouTube videos.

#1: Assess Video Watch Behavior YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your video content in the future.To access your analytics, open Creator Studio and select Analytics in the left navigation…Under Watch Time Reports, you’ll find data about video watch behavior and the audience viewing your videos. Watch Time In the Watch Time report, you can see information about watch time and views. “Watch time” refers to the amount of time (in minutes) that viewers have watched a video…

How to Easily Manage Multiple Social Media Accounts


How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an all-in-one solution? There comes a time in every social media manager’s career where you get tired of jumping between tools. Maybe you’re now managing one company’s accounts on three different networks. Even your engineering team wanted their own social account under your brand name.

A good example of managing multiple social media accounts is with Pinterest and Pinterest Business. One speaks to any user on Pinterest while the other gives business-specific advice…

Pros & Cons of Managing Multiple Social Media Accounts

If you’re a single brand and not a marketing agency in charge of managing multiple clients, there are a few reasons for and against starting new accounts…

7 amazing tips on how to use YouTube for your business


Digital marketing for your brand was not such a hurdle to marketers in the past.

Setting up a website for a brand and getting views and visits was perfectly fine. These days, however, with the staggering amount of content development and information available on the Internet, the competition is cutthroat.Ordinary website development requires more than just setting up a page.

Your website will have to be searchable to generate more views, which would translate to more possible customers for your brand. Other than that, good brand marketing requires user engagement and content creativity. Why You Should Use YouTube To Market Your Business?…

Instagram Adds New Comment Control Options to Help Improve User Safety

comment controls

Instagram is now up to 800 million users, and is growing rapidly with additions like Instagram Stories helping to boost usage and diversify their audience. But with a larger audience comes more types of interactions, and thus, a greater need for community safety options. Instagram has always been fairly active on this front – while Twitter, most notably, has struggled in dealing with trolls and abuse, Instagram, which has traditionally focused on images as opposed to exchanges, has worked to stay ahead of the curve, introducing advanced reporting tools and features to give users more control over what they see on the platform. And now, Instagram’s adding in some new tools to help, with three updates to help improve community safety.

Comment Controls

The first new addition is the option to be able to choose who can comment on your posts…

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts?

Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?

5 creative types of replies you can use

If you have been replying to comments and mentions with a thank you, that’s a great first step. But it can be easy to fall into the habit of using a few standard replies. I’m definitely guilty of that!…

How Frequently Should I Publish on Social Media? A HubSpot Experiment


Social media can be an overwhelming place — even for the experts.

Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

Manage and plan your social media posts with the help of this free calendar template.

I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it?…


Chicago, IL

B2BSMB Summit

The B2SMB Summit is designed to maximize value in a fast-paced day-and-a-half format, with networking opportunities throughout.

Focused on issues, opportunities and solutions, all of our sessions will help you better reach, engage, sell, and keep more Small Business Customers…

Event Date– October 3-4, 2017

Boston, MA

MarketingProfs B2B Marketing Forum 2017

If you’re looking for a conference to help you become a better B2B marketer, this is it. Every year, hundreds of the smartest, most innovative B2B marketers gather at #mpb2b to learn and share their secrets to success — from the latest and greatest tactics to strategies that have proven the test of time.

Event Date– October 3-6, 2017

Redmond, WA

Employee Communications, PR & Social Media Summit at Microsoft

You’ll walk away from this conference with practical tips for creating a culture of innovation, injecting storytelling into your everyday communications, empowering employees to accomplish outstanding results and building an organization that can withstand any change or crisis.

Event Date– October 4-6, 2017

Santa Barbara, CA

OPLZA 2017 – The Modern Marketing Summit

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts.

Join us Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.

Event Date– October 4-6, 2017

Los Angeles, CA

Marketing Leadership Forum

Networking experiences like no other, discover pioneering ideas, be inspired and benefit from 45+ presentations that will provide insights into the use of storytelling,socialmedia, going viral and more.

Event Date– October 5-6, 2017

Austin, TX

B2B Marketing 2017

At B2B Marketing 2017, we’ll equip marketers to look past the hype and fads to make the right decisions about people, processes, and technologies to drive customer acquisition, engagement, retention, and delight.

Event Date– October 5-6, 2017

Bozeman, MT

Big Sky: Big Ideas Summit

We have the opportunity to create a world in which our customer interactions are so engaging that they are sought after.

This is the next frontier of customer experience. Marketing and business technologies are coalescing with inspiration to create more valuable, relevant encounters than ever before. These changes will rapidly shake the foundation of businesses and our economy.

Event Date– October 5, 2017

Los Angeles, CA

Marketing School Live with Neil Patel and Eric Siu

Come join us in Los Angeles for Marketing School live! Hear your favorite podcast hosts, Neil Patel and Eric Siu, nerd out on marketing.

This is not something you’re going to want to miss! Get the chance to hang out with other entrepreneurs and marketers from around the area, eat great food and hear Neil and Eric talk. We look forward to seeing you there.

There will be drinks and food are included. Dress code is casual.

Event Date– October 5, 2017

New Orleans, LA

&THEN – The DMA Annual Event

If you’re a data-driven marketer, looking to learn best practices, gain actionable insights and meet other like-minded marketers, then you must attend &THEN. Here’s just a few reasons why this year promises to be better than ever:

  • 3 days of data-focused programming with 100+ sessions in content tracks covering creativity, innovation, analytics and more
  • Hundreds of leading brands sharing strategies and results of their data-driven efforts

Event Date– October 8-10, 2017