Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:
Finally: Twitter Tests Bookmark Tool So You Can Stop Fav-ing Everything
Here Are the Details on All of the Updates to LinkedIn Sales Navigator
15 Free Productivity Tools for Savvy Social Media Marketers And lots more…
After announcing that it would be doubling its famed 140-character limit for the first time ever, Twitter has teased a promising new feature that power users have been asking about for years: bookmarking. People are used to being able to save content for later on platforms like Facebook and Instagram, but on Twitter, no similar tool exists. The result is that users favorite content as a means for storing it for later, but this approach is flawed since it can mean “fav-ing” content that you might not want to be shared publicly. The news was leaked via, you guessed it, Twitter and was apparently birthed as part of the company’s “hack week” activities.
Illustrated by a video prototype shared by Project Manager Jesar Shah(@jesarshah), bookmarking will work via a drop-down menu that’ll be tacked to an individual tweet.
LinkedIn Tuesday announced several updates to its Sales Navigator customer lead-generation solution. LinkedIn Sales Solutions head of products Doug Camplejohn announced the updates in a blog post. LinkedIn will integrate Sales Navigator with its Campaign Manager, with Camplejohn saying that the goal is for marketers to be able to “precisely target the accounts and leads their sales team is pursuing.”
According to Camplejohn, marketers using LinkedIn Campaign Manager will see two new ad groups: Sales Navigator Leads and Sales Navigator Accounts. Marketers will still retain control over campaign elements such as creative, budget and timing, and they will gain the ability to market directly to leads and/or companies that their sales representatives have been pursuing on LinkedIn…
Social media marketing can be overwhelming, for amateurs and professionals alike. The best social media marketers are excellent at multitasking and can work very well under pressure, but even they need assistance from time to time to complete their demanding routines. That’s why companies invest in social media management tools, to reduce manual work and lessen the burden of multitasking.
There are social media tools for scheduling posts in advance, monitoring keywords and designing graphics, and then there are those that help you get organized, streamline your tasks and save invaluable time. This is a list of 13 social media productivity apps to get more done in less time…
Target audience research is a way of turning the spotlight from your stuff to your audience’s needs.
It’s just like finding your content core. Surveys, customer interviews, and other forms of feedback help you laser-focus on the intersection of your audience’s problems and your ability to help solve them. That big audience research project I mentioned was primarily about learning the strongest predictors of marketing success. We certainly gained some insight and fascinating data. Here are three quick highlights:
- Top marketers document their marketing strategy.
Marketers who document strategy are 538 percent more likely to report success than those who don’t.
2. Top marketers document their marketing processes…
Too many brands treat social media like their own personal soapbox. They invest all their energy preaching to their customers, but don’t spend enough time listening. Fewer than one out of four businesses actively listen to their followers on social media. Many brands are starting to recognize the error of their ways. They recognize that there are lots of great social media listening tools that they can use to their advantage. Here are five of the best.
SentiOne is a newer social listening tool that is used by over 2,000 brands in nearly three dozen countries. There are three different service tiers, so you will need to decide which one is best for your business. The most basic plan allows you to track keywords, users, mentions and recent updates in real-time. You can also track historical data for up to six months…
Taylor Swift revealed on Tuesday that she is launching her own social media platform called The Swift Life.
A 30-second promotional video was posted on YouTube which outlined the ambitious plans from the pop star. She began the advert with a self-taken video as she said: ‘Hey guys this is Taylor,I’ve got something pretty awesome that we’ve been working on for a while that I wanted to share with you.’ The advert boasts several features including connecting with Taylor via new and exclusive pictures, video, and music. You could also connect with other Swifties through the social network and the popstrel herself could even see, like, and comment on the content…
Bakers, bloggers, influencers, brewers… It doesn’t matter who you are or what you do, Instagram has a place for you. That rhymed… moving on. As 2018 rolls ever closer, it’s a great time to boost your follower numbers before launching campaigns in the run up to Christmas and the New Year. So how do you do it without resorting to ‘free follower’ robots that will only attract fake likes and won’t purchase from you? My Social Agency is here to give you a few of our favourite tips – be sure to let us know what works best for you!
Studies have shown that the most popular filter right now, is no filter at all! The full study can be found, here, but the main takeaway is that bright, strong photos with no filter perform better than anything else (currently)…
Snapchat’s looking to take its position as the key cultural app of choice to the next level with new Context Cards. And they could have a significant impact for both brands and users.As you can see from the video, Context Cards are a new addition to the Snap process which will provide information about locations and events with a simple swipe. But that’s not all – as per Snapchat:
“Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable.”…
Smart Social Summit by Spredfast (October 16-18, Austin, TX)
Smart Social Summit connects the smartest minds in social as we–and you–explore topics like how to show the value of social and build trust with your consumers. Leave Austin inspired by a deepened understanding of how social can play a role in your most complex business opportunities.
Event Date– October 16-18, 2017
Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered.
Event Date– October 16-17, 2017
Las Vegas, Nevada
Come to MAX to rejuvenate your work, your process, and your own creative journey. MAX is the perfect blend of information and inspiration, practical knowledge and creative magic.
Event Date– October 18-20, 2017
SIC brings together entrepreneurs, developers and online business professionals from throughout the US and beyond for a powerful combination of in-depth presentations, networking opportunities, and uniquely Seattle social events.
Event Date– October 17-18, 2017
Join communication leaders from Ryder and Sutter Health as they share their own challenges and successes when it comes to keeping every employee informed and connected – no matter where they are in the world.
We’re excited to bring the best of Chicago’s communication professionals together over drinks and great food to connect with each other for a lively, interactive discussion.
Event Date– October 17, 2017
The Social Tools & Best Practices Summit is a unique conference that focuses on social media best practices and technology. The Summit showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them
Event Date– October 18, 2017
The Digital PR & Marketing Summit has not been affected by Hurricane Irma but many others have been. A portion of all proceeds will be donated to Hand in Hand.
As we keep everyone affected by the recent string of hurricanes in our thoughts, we hope you’ll join us not only to give back to the local community but to gather with your peers for this important industry event.
Event Date– October 17-19, 2017
New York, NY
Learn best practices in social media marketing from today’s most successful brands
Event Date– October 17-19, 2017