Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

Facebook Announces Multi-Company Groups in Workplace

How To Use Facebook Messenger As A Powerful Tool For Business Marketing

Taylor Swift Launches ‘The Swift Life’ Social App in Partnership with Glu And  lots more…

Let’s go!

Articles (News)

Facebook Announces Multi-Company Groups in Workplace


Facebook is back with a new Workplace update that we can all get excited about — multi-company groups on Workplace

Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering. Now that they’ve gotten over 14,000 organizations using the platform to communicate and collaborate during the workday successfully, they’ve decided to expand their offering and allow cross-collaboration between organizations.

Serving the same function as the original Workplace, multi-company groups on Workplace now allow two or more organizations to communicate easily, collaborate on projects, share documents, hold meetings, etc. all in one place. The best part about this is that only one company needs to have an account to invite others to collaborate; anyone can be invited via email or invite link…

How To Use Facebook Messenger As A Powerful Tool For Business Marketing


With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers.

Owing to the tremendous popularity of Facebook as a potent social media platform, Facebook Messenger has also got a huge traction in recent years. As a conservative estimate, there are over 1.5 billion Facebook users today who are actively sharing, commenting and liking various interesting posts day-in and day-out. Most if these users are using Facebook Messenger as a preferred medium for individually communicating with each other. However, this profound messenger platform has more potential than meets the eye. Businesses can implement and integrate Facebook Messenger into various service processes in order to simplify business-customer interaction…

Taylor Swift Launches ‘The Swift Life’ Social App in Partnership with Glu


One of the most beloved aspects of social media today is the manner in which it allows fans to connect with their favourite celebrities and public figures, interacting with their idols in a way which was simply not possible for earlier generations. Countless apps and platforms now exist which enable you to do just this, whether that be the micro-blogging melting-pot that is Twitter, the global behemoth by the name of Facebook, or the image-conscious world of Instagram. This begs the question; why would you feel the need to force your fans off of the networks they know and love and opt to only offer such content on your own exclusive platform? Perhaps we should pose this question to Taylor Swift, as she has just partnered with mobile-entertainment company Glu – best known for celebrity-themed mobile apps such as Kim Kardashian: Hollywood and Nicki Minaj: The Empire – to launch a brand new social app by the name of The Swift Life…

Why is #metoo trending on social media and what does it mean?


Many people will have woken up this morning to see a barrage of #metoo on their social media platformsAmerican actress Alyssa Milano tweeted an idea from a friend, who she quoted as saying, “If all the women who have been sexually assaulted wrote ‘Me too.’ as a status, we might give people a sense of the magnitude of the problem.” Milano added her own comment, alongside her friend’s statement: “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet.” Thousands of women and men used the hashtag, both to share their stories of abuse, and to show their support for the campaign.

One Twitter user shared her feelings of blame: “#MeToo didn’t report it because too ashamed and felt it was my fault. I was a child but it was carried out by a man who I saw as having power”…

8 Apps to Enhance Your Instagram Stories


Want to improve your Instagram stories and Stories ads? Looking for easy ways to create or transform your videos on Instagram?

In this article, you’ll discover eight apps that’ll help you create better Instagram stories.

#1: Animate Text Overlay in Photos and Videos

If you want to add more creative text overlays to your Instagram Stories content, here are three great tools to try. Remember: Instagram Stories only allows you to post content you’ve added to your app in the past 24 hours. If you miss that window, you’ll need to run the photo or video through a third-party app again.

Adobe Spark Post Adobe Spark Post is a free design app for iOS and desktop that lets you add animated effects to your photos. It offers multiple sizing options for your content, including Instagram stories…
How to become a social media rockstar for less than $30


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. You’ve seen the job listings: “we’re looking for a social media rockstar…” Social media is driving huge amounts of revenue for companies across industries, and the job market is reflecting that value. This Social Media Rockstar Bundle is one way to learn the skills that check recruiters’ boxes, so you can be that rockstar and land an awesome job in social media.

Here’s a breakdown of the included courses:  The Ultimate YouTube Diva Course: Get Paid to Make Videos Everyone and their mother seems to have a YouTube channel, but how many of them are actually successful? This six-hour course will teach you how to seamlessly upload videos made with professional equipment, gain followers using SEO tactics and Google AdWords, and create that tutorial you’ve been dying to make.

Learn the Secrets of Facebook Marketing Pros

Facebook is no longer just for reading bad political takes from your high school friends. This course will teach you how to get people to engage with your marketing page, and how to create posts with impact…


New York, NY

Social Media Strategies Summit

Learn best practices in social media marketing from today’s most successful brands

Event Date– October 17-19, 2017

Miami, FL

The Digital + Marketing Show

PR News will provide you with the practical knowledge to increase the visibility of your brand, expand your reach on social media, put data at the heart of all your communications programs, work with influencers and manage crises—and tie digital communications efforts back to the bottom line.

Event Date– October 17-19, 2017

Irvine, CA

Biz Chix Live

Join us as we bring the online BizChix community to life in a live event where you don’t just get great ideas, but you are given time to start implementing them.

Event Date– October 18- 20, 2017

Delray Beach, FL

AWAI Copywriting Job Fair

At the AWAI Job Fair, you’ll meet skilled copywriters who understand the secrets to driving sales and conversions.

Event Date– October 20, 2017

Boston, MA

Making Social Media Matter Workshop: Boston University Certification Program

Making Social Media Matter is a hands-on, three-day workshop that equips attendees with skills to quickly collect, analyze, visualize, and interpret data from popular social media platforms such as Twitter, Facebook, Instagram and blogs

Event Date– October 20- 22, 2017

Denver, CO

Marketing Summit

The Marketing Summit is a complimentary event designed to give Directors, VPs, and CMO’s the opportunity to vet solution providers in-depth through the format of one-on-one scheduled sessions that are specific to their interests.

Event Date– October 23- 24, 2017

Shoreditch, London, UK

Social Media Marketing Today

The aim of the evening is to increase your Social Media Marketing know-how, learn more tips, tools and updates from the world of Social Media Marketing.

Event Date– October 24, 2017

New York, NY

Relate Live by Zendesk (October 24, New York, NY)

It’s part user conference, part thought leadership—all for better customer experiences. During three days of illuminating talks, Zendesk product training, in-depth workshops, and “always-on” activities, we’ll explore the crossroads of trust, humanity, and technology.

Event Date– October 24, 2017

Dallas, TX


On October 25th-28th, 2017 an energetic community of money media nerds will descend on Dallas, TX for a weekend of connecting and learning. Will you be there? Attendees connect with others in the community, learn to create, promote, and profit from compelling online content, and discover new trends in personal finance and investing

Event Date– October 24, 2017