Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on the interesting news every week:

Twitter officially enables 280-character limit for all accounts, including brands

8 Actionable Instagram Marketing Tips, Backed by 20+ Studies

Top 13 Instagram Tools Every Marketer Should Use & lots more…

Let’s go!

Articles (News)

Twitter officially enables 280-character limit for all accounts, including brands


Twitter is officially doubling its character count.

Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue.

Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets, said a Twitter spokesperson. Support for 280-character ads will roll out to Twitter’s self-serve platform sometime “in the coming months,” the spokesperson said.

The reason Twitter has quickly decided to officially adopt the 280-character maximum is that it didn’t make much of a difference, or at least not a negative one…

8 Actionable Instagram Marketing Tips, Backed by 20+ Studies


The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Here are the eight tips to guide your Instagram strategy:

  1. Instagram’s young audience likes current, creative, and useful content
  2. Posting frequency is not as important as posting consistency
  3. There isn’t a universal best time to post on Instagram
  4. Businesses cannot ignore Instagram Stories
  5. Using both hashtags and location tag drives the most engagement
  6. Videos might overtake images as the most engaging type of content
  7. User-generated content drives growth and conversions
  8. Caption length doesn’t affect engagement…

Top 13 Instagram Tools Every Marketer Should Use


Instagram has become one of the most powerful social media platforms with over 800 million monthly active users. Thanks to its growing popularity, you can find many available Instagram tools to improve your marketing strategy on Instagram.

We’ve listed our favorite Instagram tools to make the choice easier for you. Assess your current approach, analyze your audience and create engaging posts with the help of these tools. Also, make sure to use them properly to achieve optimal results.

  1. Hootsuite

HootSuite is a platform for social media management that makes scheduling and publishing posts a piece of cake. You can use its Instagram options for scheduling your posts in advance, not having to worry about forgetting to publish them…

How to Develop a Warm Audience With Live Video and Facebook Ads


Want to reduce your Facebook ad costs?

Wondering how to move an audience closer to conversion? In this article, you’ll learn how to grow and convert warm leads with Facebook ads and live video. #1: Start With at Least Four Facebook Live VideosThese Facebook Live videos need to provide valuable content that helps your target market. To research the content your potential customers want, your best approach is to ask them.Create a survey with Google Forms or a Facebook poll (with a third-party app like Pollfrom Kremsa Digital) to find out what questions prospects would like answered to improve their lives or business.

Don’t stop with the form or poll. Research the topic on sites like Quora or Amazon to see what catches your target market’s attention…

10 Things We Learned About Marketing This Year


The weather is turning colder here in London as we enter November. Walking through the fallen leaves in the park this weekend, I was reflecting on what I have learnt about marketing over the past 12 months. We have reviewed data from over 20 research reports published this year, each of which contains important insights for marketers. The reports include those by Social Media Examiner, CMI and Marketing Profs, Orbit Media and our own BuzzSumo content research. Following our acquisition by Brandwatch, I have also been reviewing their extensive research and data.

Based on this reading and our experience, here is a summary of the ten things we have learnt about marketing this year. I hope these lessons will be useful to all marketers as we move into 2018.

  1. Content Shock is real

As any topic becomes popular, marketers jump on the bandwagon and pump out enormous volumes of content…

New Features for Groups to Build Communities


In June, we hosted our first-ever Facebook Communities Summit in Chicago with hundreds of Facebook group admins. Since the Summit, we’ve been busy building tools and programs that will help them grow and manage their communities, and today we’re announcing several of them:

New Tools for Admins and Members

Welcome Posts: For admins, welcoming new members and making them feel supported is critical to building community. To help them introduce new members to the group, admins can now write a welcome post that will automatically tag new joiners.

Badges: We also heard that members want ways to easily identify group leaders and other members. That’s why we’ve also introduced badges for group admins, moderators and new members…

How to create a more follow-worthy Twitter profile


Are you worth following on Twitter? Do you turn people away with your Twitter profile?Are they impressed by what they see when they come to your Twitter page? Even with 280 characters now, Twitter still emphasizes the power of brevity and simplicity. How can you make yourself “follow-worthy” on Twitter? 1. Add your headshot and a header photo to your Twitter profile

Don’t be an egghead. You won’t be taken seriously. Customize your Twitter profile.

Upload your headshot (400×400 pixels) so people know what you look like. Add a background or header photo (1500×500 pixels). Use an image that people can connect with such as a place. Don’t use a photo that is too busy. Your tweets, headshot, bio, and websites should shine more than your header image. Don’t use a photo that is too busy. Your tweets, headshot, bio, and websites should shine more…


San Francisco, CA

Open Mobile Summit

Digital product, mobile marketing, UX and Design executives will meet at the Open Mobile Summit on November 29-30 in San Francisco. Now in its 9th year, this event draws together the most influential B2C brands, mobile-first companies and app-idols. It’s the definitive mobile consumer event, no other conference gives you such a complete view of the mobile world.

Event DateNovember 29- 30, 2017

Pasadena/DTLA/Santa Monica/Playa Vista, California

Silicon Beach Fest

Highlights include: keynotes with top tech leaders, panels, hands-on workshops, and more. Plus multiple networking parties and mixers.

Event DateNovember 28- December 2, 2017

Seattle, WA

Content Marketing Master Class Seattle

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateNovember 28, 2017

San Francisco, CA

Content Marketing Master Class San Francisco

We’re living in a new media marketing era.  It’s noisy and it’s crowded.  People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face.  Not to mention the social media overload.

Event DateNovember 30, 2017

Chicago, IL

Content Marketing Master Class Chicago

The Content Marketing Master Class  – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateDecember 04, 2017

Dallas, TX

Digital Summit Dallas

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.

Event DateDecember 5- 6, 2017

Nassau, Bahamas

Digiday Marketing Summit

It’s a platform world, and brands are just living in it. That’s the harsh realization many marketers have woken up to this year. The duopoly of Google and Facebook controls the majority of ad spend, and the encroachment of Amazon into every corner of the media and marketing business has changed the rules.

Event DateDecember 5- 7, 2017