Social Media News & Events November 17, 2017

Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

New Facebook ‘Local’ App: Discover places to go and events happening near you.

How to Easily Broadcast Multi-Camera Live Video for Facebook Live

Snapchat Launches Revamped Ads Manager, Provides New Ad Options & lots more…

Let’s go!

Articles (News)

New Facebook ‘Local’ App: Discover places to go and events happening near you.

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Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.”  Wow, bold statement! 🙂

Facebook Local combines Events and permanent Places to a single search engine powered by Facebook’s 70 million business Pages plus reviews and friends’ checkins. You can easily use search filters such as art, causes, health, gardening, music, parties, theater, food, fitness, film and more. View in list mode or map mode. Create your own calendar. So many fab features. Your “in real life” social life could suddenly really blossom!

Facebook Local is only available in the US for now, on iOS and Android. It’s hopefully rolling out to more countries very soon… although one of my Facebook fans from New Zealand says he has the app already, yay!…

How to Easily Broadcast Multi-Camera Live Video for Facebook Live

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Do you want to improve the quality of your live videos? Wondering how to integrate visuals and work with multiple camera angles? In this article, you’ll discover how to broadcast professional-quality live video to Facebook and YouTube. Why Brand Live Videos? Switcher Studio is a mobile production tool that lets you create professionally branded Facebook Live or YouTube Live videos. You can set up your iOS devices as cameras to offer multiple views of your live broadcast.

To brand your live videos, showcase your logo and share images, links, or video clipswith viewers. The app also lets you include lower-third graphics, add transitions, and choose from various layouts and angles to make your live videos more visually appealing. During the broadcast, view comments in real time to engage with your audience…

Snapchat Launches Revamped Ads Manager, Provides New Ad Options

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Despite the negative press, Snapchat still remains popular with younger users, and still holds a level of cool cache that other platforms can’t attain.

But you know what Snapchat really needs right now? Money, or at least the capacity to show it’s able to generate it – that’s why they’ve announced a major revamp of their 5-month old Ads Manager platform, while also adding in a range of new ad targeting and creation options to streamline and improve the Snap ads process. As you can see, the new Snap Ads Manager has an upgraded look, making it easier to go through the creation process and post your Snap ads. But the overhaul’s more than aesthetic – in addition, Snapchat’s also integrated their various ad tools (Business Manager, Ads Manager, Snap Publisher) into one platform…

How To Write Email Newsletters That People Actually Want To Read

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A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should know better.” And we should. “Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. Other violations include: using the greeting “Hi Friend,” not segmenting your list, and “pushing” content to “get the word out.” Each of these violations makes up a core element of the infamous “Email Newsletter.” You might know them better as the things in your inbox you “Mark as read.”Self-respecting email-marketers scoff at email newsletters. And yet…we’re seeing a resurgence of (dare I say it) GREAT email newsletters cropping up everywhere. If you don’t believe me, check your own inbox. How many of you look forward to Tim Ferriss’ 5-Bullet Friday (and copied it yourself with a not-so-clever, “Friday’s Top Hits” or some other knock off)? Or Austin Kleon’s famous “10 Things Worth Sharing” Newsletter. Or Ann Friedman’s “The Ann Friedman Weekly,” also sent on Fridays…

YouTube for Business: The Ultimate YouTube Marketing Guide

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If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business. Optimize My Channel and Videos on YouTube. How do increase YouTube Watch Time? Learn how to set up your YouTube videos to increase the number of views your channel generates and also deliver longer viewing sessions.

How do I get more viewers for my YouTube videos? Find five ways to increase the likelihood that your YouTube videos will be noticed and watched by your target customer. Advertise on YouTube

How do I start using YouTube ads? Discover how to run ads on others’ YouTube videos, as well as get paid to let others run their ads on your videos…

Announcing New Tools for the Creator Community

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Creators around the world are sharing their videos on Facebook to build a community around their passion — whether their passion is comedy sketches, their favorite recipes, or even knitting sweaters. On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content. We understand that creators have specific needs, and we’re committed to helping them on their journey as they grow and find their community. As part of this commitment, we’re announcing two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow. Facebook Creator App: The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket…

Events
San Francisco, CA

Open Mobile Summit

Digital product, mobile marketing, UX and Design executives will meet at the Open Mobile Summit on November 29-30 in San Francisco. Now in its 9th year, this event draws together the most influential B2C brands, mobile-first companies and app-idols. It’s the definitive mobile consumer event, no other conference gives you such a complete view of the mobile world.

Event DateNovember 29- 30, 2017

Pasadena/DTLA/Santa Monica/Playa Vista, California

Silicon Beach Fest

Highlights include: keynotes with top tech leaders, panels, hands-on workshops, and more. Plus multiple networking parties and mixers.

Event DateNovember 28- December 2, 2017

Seattle, WA

Content Marketing Master Class Seattle

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateNovember 28, 2017

San Francisco, CA

Content Marketing Master Class San Francisco

We’re living in a new media marketing era.  It’s noisy and it’s crowded.  People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face.  Not to mention the social media overload.

Event DateNovember 30, 2017

Chicago, IL

Content Marketing Master Class Chicago

The Content Marketing Master Class  – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateDecember 04, 2017

Dallas, TX

Digital Summit Dallas

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.

Event DateDecember 5- 6, 2017

Nassau, Bahamas

Digiday Marketing Summit

It’s a platform world, and brands are just living in it. That’s the harsh realization many marketers have woken up to this year. The duopoly of Google and Facebook controls the majority of ad spend, and the encroachment of Amazon into every corner of the media and marketing business has changed the rules.

Event DateDecember 5- 7, 2017

December 2017
Chicago, IL

Content Marketing Master Class Chicago

Looking for Content Marketing Strategy? Come & Get It!

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateDecember 4, 2017

Dallas, TX

Digital Summit Dallas

Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.

Event DateDecember 5-6, 2017

Washington, DC

PRNews’ Video Boot Camp

Join PR News at the National Press Club in Washington, D.C. on December 6-7 for the Media Relations Next Practices Conference, where communications professionals will learn how to increase awareness of their brand and drive business results.

Event DateDecember 6, 2017

Atlanta, GA

Content Marketing Master Class Atlanta

We’re living in a new media marketing era.  It’s noisy and it’s crowded.  People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face.  Not to mention the social media overload.

Event DateDecember 6, 2017

San Francisco, CA

Growth Marketing Conference

Event DateDecember 6-7, 2017

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