Welcome to this week’s edition of “What’s New in Social Media,” a series in which we revisit the week’s popular stories related to social media. We are keeping our eye on interesting news every week:

10 Social Media Tips for Small Businesses

7 Tools for More Effective Management of your YouTube Channel

Facebook announces two new tools for the Creators & much more…

Let’s go!

Articles (News)

10 Social Media Tips for Small Businesses


Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. It also doesn’t cost an arm and leg to use like some traditional marketing methods. If you haven’t already, it’s time to join the many small business owners who are using social to build awareness, drive sales, and gain new customers. This collection of social media tips for small business will have you well on your way to do just that. Social media for small business: 10 tips to set you up for success

  1. Start with a plan

Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy…

7 Tools for More Effective Management of your YouTube Channel


Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day. Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results. If you have a YouTube channel or are thinking about creating one, this post will help.

Here’s a list of some great tools to help you get the most out of your YouTube Channel.

  1. Optimize your channel with TubeBuddy

TubeBuddy is a very useful browser extension that can help you optimize your YouTube videos and grow your channel. I use it to optimize the SEO on all my videos. The great thing about TubeBuddy is that it enables you to use a set of SEO tools right from the YouTube’s website…

Facebook announces two new tools for the Creators


Facebook has some good news for the content creators across the world. Creators around the world are sharing their videos on Facebook to build a community. The passion can be anything like comedy sketches, cooking, or even knitting sweaters. On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content. Now Facebook has announced two initiatives to help creators:

  • An app that helps creators manage their presence on Facebook
  • A central destination where creators can get the resources they need to improve and grow. 

Let us talk about both the initiatives by facebook yo help creators one by one.

#1 Facebook Creator Apop.
With this app creators can easily create the original video, go live with exclusive features, and connect with their community on Facebook. This app is one stop shop for creators to pursue their passion…

Twitter Confirmed It’s Testing a Tweetstorm Feature, Has Expanded the Test Pool


Back in September, reports surfaced that Twitter was working on a new ‘Tweetstorm’ feature, which would enable users to create a series of automatically linked tweets. Twitter has now confirmed that this feature is in testing, and that test has recently been expanded among Android users, which could suggest it may be coming soon. As reported by Android Police, the Tweetstorm features provides a new option to add tweets to your composition process, with the tweets in a set then listed on screen. You can go back to any tweet within the sequence and edit while composing. Once you’ve completed your tweets and are ready to go, you tap the ‘Tweet All’ button, and your Tweetstorm will be posted in order, with numbers automatically added to each to signify their place in the chain…

How to Make Instagram Stories Like a Pro


These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics of sharing Instagram Stories, but there are hidden tools within the app that can make the photos and videos you share more creative and more engaging. So we’ve created this guide to how to share Instagram Stories, and how to make those Stories are compelling and cool as possible. In this post, we’ll cover:

Why Share Instagram Stories?

Instagram Stories can drive a ton of engagement and value — whether you’re sharing a Story from a brand account or your own personal profile…

How to Target Specialized Audiences With Facebook Ads


Do you want to improve the ROI of your Facebook ads and Instagram campaigns Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Create Target Audiences in the Facebook Ads Manager

There are two ways to create target audiences for your Facebook and Instagram ad campaigns in the updated Ads Manager. You can create audiences on the fly as you set up ad campaigns in the Audience section of the ad set. You can also create audiences by going to the Audiences page of the Ads Manager. If you use Business Manager, you’ll find the Audiences page in the same location. Certain audiences (such as those created from your website visitors and customer email list) will take longer to process than others, so it’s a good idea to create them in advance of when you need them for your campaign. This will give Facebook enough time to create the audience so it’s ready when you launch your campaign…

Facebook bot boom: how the social media chatbot can make you money


Forget becoming a teen idol, a role model or even the world’s biggest superstar. There is one thing that our athletes, musicians and film stars have strived to become since Michael Jordan first managed it thirty years ago – a multi-million dollar brand. The way to do it now? Through social media. Stars are now able to offer more access than ever before to their fans while pumping out advertising for a range of glossy products for the trend conscious millennials. Businesses have jumped on board too and are starting to realise that there is one solution which can provide a perfect scenario of increased customer engagement on all forms of social media while fattening their pockets. That solution? The chatbot.

Chatbots: a personal experience on social

People spend up to nine hours a day on social media. Our addiction is fed by the sense of excitement when someone takes the time to interact with us – be it in the form of likes, messages, retweets or follows…

Dallas, TX

Digital Summit Dallas

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.

Event DateDecember 5- 6, 2017

Nassau, Bahamas

Digiday Marketing Summit

It’s a platform world, and brands are just living in it. That’s the harsh realization many marketers have woken up to this year. The duopoly of Google and Facebook controls the majority of ad spend, and the encroachment of Amazon into every corner of the media and marketing business has changed the rules.

Event DateDecember 5- 7, 2017

December 2017
Chicago, IL

Content Marketing Master Class Chicago

Looking for Content Marketing Strategy? Come & Get It!

The Content Marketing Master Class will send you home with the strategy and know-how you need to create exceptional content that will engage your audience and grow your business.

Event DateDecember 4, 2017

Dallas, TX

Digital Summit Dallas

Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.

Event DateDecember 5-6, 2017

Washington, DC

PRNews’ Video Boot Camp

Join PR News at the National Press Club in Washington, D.C. on December 6-7 for the Media Relations Next Practices Conference, where communications professionals will learn how to increase awareness of their brand and drive business results.

Event DateDecember 6, 2017

Atlanta, GA

Content Marketing Master Class Atlanta

We’re living in a new media marketing era.  It’s noisy and it’s crowded.  People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face.  Not to mention the social media overload.

Event DateDecember 6, 2017

San Francisco, CA

Growth Marketing Conference

Event DateDecember 6-7, 2017

Washington DC

PRNews’ Media Relations Conference

Join PR News at the National Press Club in Washington, D.C. on December 6-7 for the Media Relations Next Practices Conference, where communications professionals will learn how to increase awareness of their brand and drive business results.

Event DateDecember 6-7, 2017

London, UK

7th Annual Social Media in the Defence & Military Sector

Building on the topics of last year, 2017 will provide more of a focus on the actual platforms and tools that the military and defence sector can utilise for various end goals, from recruitment; branding and marketing; to frontline operations and intelligence gathering.

Event DateDecember 6-7, 2017

San Francisco, CA

Growth Marketing Conference Global

Growth Marketing Conference is the world’s leading interactive, educational growth marketing event. This is your chance to network with 1K+ Fortune 500 executives, high-growth startup founders, and the most decorated growth marketing pioneers and innovators in the industry, while learning battle-tested strategies and tactics for moving your own growth needle – year after year.

Event DateDecember 6-7, 2017

San Francisco, CA

Advocamp by Influitive

Advocamp sponsors bring deep expertise in customer experience, engagement and advocacy, and offer complimentary and innovative solutions that drive healthy business growth.

Event DateDecember 6-7, 2017