Social selling, the art of building relationships and nurturing leads on social media platforms such as LinkedIn and Facebook, has grown over the years as social media has taken a foothold.
The engagement is definitely there– 2017 statistics show that there are now over 2.80 billion social media users globally, and millions of qualified leads on any given platform means massive opportunity.
Currently 75% of B2B buyers and 84% of C-level execs use social media to make buying decisions, for example reading up on products through LinkedIn posts and researching buyer opinion online.
Here are three key points for getting started in social selling:
Nurture the Relationship:
Social selling uses a softer touch- identifying your market needs and create valuable offerings to solve their problems.
Remember, the first rule of selling is that people don’t like to be sold, so post content that adds real value to your prospects’ lives with solutions-based content will have them seeking you out, not the other way around.
Talk to the Right People:
Social media companies know their users, and they pass that information along to anyone who cares to use it through their demographics tools.
When posting sponsored content, be sure to get to know these tools– the level of detail they offer is incredible, so you’ll know your content is getting to the right people.
Social media analytics tools have come a long way with incredible insight into the engagement your posts are getting, what’s resonating with your buyers and what’s falling flat.
Analytics are a hot topic on platforms like LinkedIn and Twitter- they’ve been honed to a fine point and can make the difference between churning out useless content and having your prospects falling in love with you.
Getting started in social selling will make a huge difference in your sales success– by nurturing your leads and focusing on what’s working you can build relationships that skyrocket your
References and Citations:
2017 statistics show that there are now over 2.80 billion social media users world-wide
Statistics now show that 75% of B2B buyers and 84% of C-level execs now use social media to make buying decisions, for example reading up on products through LinkedIn posts and researching buyer opinion online.