William Shakespeare (1564-1616) the writer had to engage new audiences regularly with fresh relevant content to stand out from the competition and to sell more tickets to keep his sponsors happy.
Joe Bloggs (1983-2072?) the sales guy has to engage new audiences regularly with fresh relevant content to stand out from the competition and to sell more stuff to keep his employers happy.
Classic Social Selling challenge. Content/Engage/Audience/Relevant/Sell
Shakespeare wrote 37plays, 154 sonnets over 24 years, so did not have to come up with something new every day. Kind of doubt that Ernest Hemingway, Thomas Hardy or John Grisham came up with new stuff every single day.
Joe Bloggs does have to come up with new stuff every working tday o engage new audiences and hit target but probably does not have the same writing skills.
Now nobody would suggest William Shakespeare did not write all his own content (actually loads of people do suggest this!). So what about the times he was less than creative or could not think of something to write to a particular audience to sell tickets to keep his sponsors happy. It’s not like he would copy and paste something, he would likely get someone else to do that for him.
But what the hell, Joe Bloggs sales guy is perfectly entitled to copy good content from other better writers that is more relevant for engaging his new audience to sell more stuff to keep his employers happy. Go ahead copy and paste content, copy links, screen shots are all fine. However unlike Mr Shakespeare, Joe makes sure he always says where the source of the material came from, why he thinks it is of value to the audience and even has a quick think to make sure it is OK to copy.
Same problem, 400 years apart and maybe a similar solution. To Social Sell or Not to Social sell is hardly a question!!
Sharetivity is the new Social Selling Automation tool that offers graded relevant content for your prospects automatically. Sharetivity still needs the skill of the sales person but tries to take the leg work out of finding and grading fresh relevant content.