Eating chocolate will add up to 17 years to your life and reduce your chance of making a sale by exactly 37%!

Really?  Well I am not sure but I bet if you look hard enough you will find a report somewhere saying that, or maybe 2 years or 10 years to your life if you drink more beer.

But study the small print I am sure the article will be sponsored somewhere along the line by a group funded by a confectionary distributor or a brewery.

We see these sorts of reports for many things, cars are not that bad for the environment, coal burning does not add to global warming, coconut oil farming is good for tropical forests.  They are also written for finance, health, retail etc. etc.

Now send me one of the above outlandish reports as a prospect and I might never take you seriously again.

The LinkedIn state of sales report for 2017 states that Trust is 37% of the reason that people will buy from you.

Send me something that destroys your credibility or even damages it then you have just offered a huge advantage to your competitors.

When you spot content or a story or blog or a post with some great statistics make sure you read it and do a sanity check on it.

When sending out a report or statistics for a very technical field you may not be able to verify the data but you can probably verify the source as being recognised by that industry.

Always check is the source valid and credible? Otherwise sharing it could be very pipeline damaging.


Peter Casey

Sharetivity is a social selling automation tool that will not only find you relevant content for your prospects but grade it against other content so you do not waste time looking through content that is not of use to your prospect.


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