I still remember the day that I got budget to hire an outsourced lead generation company.  Fantastic , no more cold calling for me, they would do that and all I had to do was get back from the pub in time to call the Fortune 500 C level execs that were now interested in my product.  A perfect business process of the highest order.

After 2 months of the 4 month engagement I cancelled the lead generation company.  They did make calls, I had provided the lists, but the leads were just companies they had got through to.  So I was back to doing the work!  However – I will say in fairness, they paid for themselves by just one of the deals that did kick off because of them.

So today if I now switch over to a purely Social Selling method how would I use a lead generation company?  They can still make the cold calls, although all the social selling evangelists are telling us cold calling does not work anymore. 

There would be no point them ‘nurturing’ my prospects/contact lists, I need to do that myself to get the long time value.

Do they learn about my clients needs on my behalf?  Not much use to me, I would still have to re-learn the same stuff.

Cold Calling still fits into any sales method somewhere even with Social Selling.  However are outsourced lead generation companies handling this?  Interested to know.

Cold Calling still fits into any sales method somewhere even with Social Selling, but it has to be warmed up quite a bit.

What other services or products in sales are being impacted by social selling?

Interested to hear how these companies are now succeeding.


Sharetivity helps to automate the social selling process by offering actionable social intelligence.