Every great sales professional knows that the best selling opportunities come from a personal connection. But you don’t have the time to spend hours scouring the internet to find points of common interest so you can craft highly targeted personal messages.
That’s where sales prospecting tools come in. Digital products like these help you nurture prospects and get to “yes” faster. With a tool like Sharetivity, you can make your outreach feel personal and get better results.
A salesperson wants to keep their pipeline filled with qualified leads and stay top of mind. When your prospect is ready to buy, you want to be right there. Sales prospecting tools will help you:
- Identify potential leads
- Qualify those leads
- Dig up contact information
- Find meaningful commonalities
- Book meetings
It’s often a salesperson’s job to do all of the time-consuming things listed above. But what if you could find a way to make it easier to engage with your prospects in a meaningful way? To do this, though, you need the right tools for today’s social selling to ramp up your sales prospecting techniques.
7 Sales Prospecting Tools for Modern Social Selling
There are sales prospecting tools to help you at every stage of the sales process — from identifying potential leads based on their tech stack to offering ways to help you stay aware of changes in their companies. Here are eight of the best.
Tools to Identify Prospects
As a sales professional, you already know how to identify the best sales prospects — and how long it takes to do it. Fortunately, many business intelligence tools help you sift and sort companies quickly to find the best opportunities.
Pricing: Basic is free — Pro is $29/month billed annually
Rating: 9.2 out of 10 on TrustRadius
Crunchbase can give a quick insight into the financial health of a company. It lists acquisitions and funding rounds as well as some competitive analysis. That way, you might reach out to offer congratulations on a new round of funding or find other information that will help you connect.
Best features include the filter options that let you niche down.
Pricing: Basic is free — Plus is $99/year and Pro is $420/year
Rating: 4.2 out of 5 on G2
The Owler database offers a snapshot of a company’s size, annual revenue, and top competitors. You can follow companies to receive notices when they receive awards, announce acquisitions, or appear in other industry news. You can also search the newsfeed by topic.
Best features include profiles, competitive analysis, and data on events and insights based on the companies you follow.
Tools to Find Contact Details
Once you’ve identified prospective companies, you’ll want to drill down to find the decision-maker and contact them.
Price: Basic is free — Starter is $49/month, Growth is $99/month, and Pro is $199/month
Rating: 4.6 out of 5 on Capterra
Hunter.io removes the struggle of searching for email addresses. Just type in a domain name and find the correct address for the person you want to reach. It also verifies emails and lets multiple users benefit from one subscription.
The best feature is that it’s easy to use. It doesn’t do everything, but it does its one thing well.
Price: No free trial — Essential is $89/month, Business is $149/month
Rating: 4.4 out of 5 on Capterra
Built for sales teams, Prospect.io helps you streamline your sales efforts. It enables you to identify and contact the correct person by finding their job titles, emails, and phone numbers.
Once you have the correct person identified, you need to reach out. Prospect.io offers templates and multi-touch drip campaigns. You’ll see metrics like email opens and links clicked. Plus, it integrates with Hubspot and Salesforce. Add the Google Chrome extension to simplify your outreach and follow up efforts even more.
Best features include CRM integration and the ability to automate your follow-up actions.
Tools for Prospect Engagement
Once you have your contacts’ info, you want to find ways to engage them. Video and social proof are two modern approaches to social selling.
Price: Basic is free — Pro is $15/month, Teams is $300/month, and Business is $1250/month
Rating: 4.5 out of 5 on G2
Vidyard offers an easy way to harness the power of video. You can make a video introducing yourself, demo videos, marketing videos, or any other type of video. Users like Vidyard because you can open your email, record a video, and send it all in one go. Plus, there are metrics to show you when your recipients watched your videos.
Best features include the plug-and-play ease of use and its easy integration with Salesforce.
Price: 14-day trial is free — Essentials is $29/month and Plus is $49/month
Rating: 4.5 out of 5 on Capterra
Since 2006, BombBomb has helped sales teams and small business owners connect with their customers and prospects through video. It works on your computer and your smartphone, so it’s always easy to record a quick clip. Metrics show when someone opens your email, plays the included video, and clicks links.
The best features include automation and email tracking.
7. Proof Pulse
Price: 14-day trial is free — Basic is $29/month, Pro is $79/month, with more upper tiers so accommodate more unique visitors
Rating: 4.5 out of 5 on G2
One way to show credibility and inspire sales is to demonstrate how many other customers work with you. That’s where Proof Pulse comes in. This tool shows signups and purchases in real time, which spurs demand.
The best features of Proof Pulse are its ease of use and excellent customer service.
Use a Social Selling Automation Tool for Sales Professionals
The seven above are just a few options for optimizing your sales game. When you choose the technology tools that help you most, you can keep your pipeline full, and your leads nurtured.
Sharetivity is a Social Selling Automation tool that does everything you need — faster and more efficiently than you can. From identifying to engaging prospects, we will be with you every step of the sales process. Find out more about Sharetivity today.