Social or actionable Social – what is the difference?

We have fantastic statistics on Social Selling and why it works so well.  These statistics are coming from real experts and great companies – SAP recently attributed $1billion in extra sales to social selling – that is amazing. Social says stay connected to your prospects and your market, reach out with value not just some… Continue reading Social or actionable Social – what is the difference?

Social selling will fail if implemented only by the sales team

Fail – that seems rather strong.  Well if only the sales team decided to speak French then it would leave for a pretty in-coherent organisation.  The whole company needs to speak French to keep moving in the same positive direction. Social Selling as a method means the whole company goes into social mode – gathering… Continue reading Social selling will fail if implemented only by the sales team

Apparently selling now requires us all to have an MBA or PhD!

Well 77% of buyers won’t engage salespeople who can’t provide insights about their business according to State of Sales 2017 by LinkedIn.  Reach out to a prospect in Taxidermy then you better know about their game, tell them something they do not know already! Serious? I don’t have an MBA or PhD in Taxidermy or… Continue reading Apparently selling now requires us all to have an MBA or PhD!

Sales people are more costlier than just there salary – check it out.

All sales people will have several tools to hand, Salesforce, Zoom, logic, Linkedin, Sales Navigator, Nudge, outreach.io, gmail, outlook etc etc are all sales tools we use day in day out,  these all go to make up a sales stack. I never heard of a sales stack 10 years ago, now we all have them… Continue reading Sales people are more costlier than just there salary – check it out.

Social Selling, has it killed off the traditional lead generation companies and others?

I still remember the day that I got budget to hire an outsourced lead generation company.  Fantastic , no more cold calling for me, they would do that and all I had to do was get back from the pub in time to call the Fortune 500 C level execs that were now interested in… Continue reading Social Selling, has it killed off the traditional lead generation companies and others?

Actionable Social Intelligence – what on earth is that?

Great term that, let us repeat it, Actionable Social Intelligence.  That is what Sharetivity is striving to achieve for its clients. There is so much content and stuff out there about social selling being the way forward and we strongly believe that it is.  We have been pushing that in our own sales processes heavily… Continue reading Actionable Social Intelligence – what on earth is that?

Clear and obvious messages – don’t get them wrong.

There is so much great industry content out there to read, post and to re-purpose.  In only minutes any good social sales person should be able to post a simple linked item to their feed or send an email to a prospect.  There lies the danger – the ease and speed. Whenever we have a… Continue reading Clear and obvious messages – don’t get them wrong.