‘Social Media has peaked’: Facebook in free fall! Change your social selling strategies?

 What a headline this is(I wrote the last bit), who had the nerve to say this or write it. Well these guys wrote it in great article: http://www.new.com.au https://www.news.com.au/technology/online/social/social-media-has-peaked-facebook-in-free-fall-as-weak-outlook-stuns-market/news-story/c6c9afb2f783cba7198e8346c514caad And this guy said it : Ross Gerber, an analyst at Gerber Kawasaki, said the latest figures suggest that the tide may be turning for Facebook… Continue reading ‘Social Media has peaked’: Facebook in free fall! Change your social selling strategies?

When William Shakespeare struggled with Social Selling.

William Shakespeare (1564-1616) the writer had to engage new audiences regularly with fresh relevant content to stand out from the competition and to sell more tickets to keep his sponsors happy. Joe Bloggs (1983-2072?) the sales guy has to engage new audiences regularly with fresh relevant content to stand out from the competition and to… Continue reading When William Shakespeare struggled with Social Selling.

Social Selling is guaranteed to grow leads not just increase engagement

61% growth.  OK – everywhere we turn we are told that social selling will drive more revenue. Here is today’s stat: “Social selling is important for businesses because it works incredibly well. 61% of organizations engaged in social selling report a positive impact on revenue growth” That is from the team at the https://digitalmarketinginstitute.com. Isn’t Social Selling… Continue reading Social Selling is guaranteed to grow leads not just increase engagement

Your sales team are far more effective than the marketing department- by a factor of 8!

OK – don’t say this to the marketing team or at least say it in a very very nice way.  The statistics say that anything your team send out as individuals will be 8-10 times more effective than anything the marketing team send out.  By effective I mean opened. There are studies from  IBM –… Continue reading Your sales team are far more effective than the marketing department- by a factor of 8!

What is a Sales Stack, does it have a social selling layer ? Is yours costing $400+per month per salesperson?

I never heard of a sales stack 10 years ago, now we all have them even if you don’t realise it and they cost! Salesforce, Zoom, logic, Linkedin, Sales Navigator, Nudge, outreach.io, gmail, outlook etc etc are all sales tools we use day in day out.  Use just one of these and you have a… Continue reading What is a Sales Stack, does it have a social selling layer ? Is yours costing $400+per month per salesperson?

The Art of Summarization for Executive prospects.

The art of the Executive Summary OK – when you prepare a 20 page business plan for a real executive they are supposed to read the summary and conclusion only and ignore the rest.  Well that is partly true.  When they know the person that prepared the plan then they might trust the bits in-between. … Continue reading The Art of Summarization for Executive prospects.