Clear and obvious messages – don’t get them wrong.

There is so much great industry content out there to read, post and to re-purpose.  In only minutes any good social sales person should be able to post a simple linked item to their feed or send an email to a prospect.  There lies the danger – the ease and speed. Whenever we have a… Continue reading Clear and obvious messages – don’t get them wrong.

Eating chocolate will add up to 17 years to your life and reduce your chance of making a sale by exactly 37%!

Really?  Well I am not sure but I bet if you look hard enough you will find a report somewhere saying that, or maybe 2 years or 10 years to your life if you drink more beer. But study the small print I am sure the article will be sponsored somewhere along the line by… Continue reading Eating chocolate will add up to 17 years to your life and reduce your chance of making a sale by exactly 37%!

Why enterprises engage with Social Selling

  Social selling makes selling more interesting or fun or successful.  Pick the adjective but they all explain why sales people want to use social selling given the chance.  Enterprises probably don’t want to use social selling because it makes the sales person’s job more fun.  They need a little more persuading to back the… Continue reading Why enterprises engage with Social Selling

The best ‘how to sell’ book ever written, as chosen by every buyer.

Time and time again we see recommendations for  ‘how to sell’ books, they are all over the place, every salesperson will tell you their  favourite. Any good bookstore will have a disproportionate number of ‘how to sell’ books usually more than any other subject  in the business section or even the how not to procrastinate… Continue reading The best ‘how to sell’ book ever written, as chosen by every buyer.

Employee advocacy – one of the easiest wins in Social Selling

Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and social systems and institutions – from Wikipedia So what is Employee advocacy?  It is using the employee of a company as the way to  deliver corporate material, marketing, events and newsletters.  ie Got something to send out?… Continue reading Employee advocacy – one of the easiest wins in Social Selling

Social Selling and outsourced lead generation – are they compatible?

I still remember the day that I got budget to hire an outsourced lead generation company.  Fantastic , no more cold calling for me, they would do that.  All I had to do was get back from the pub in time to follow up with the Fortune 500 C level Execs that were now interested… Continue reading Social Selling and outsourced lead generation – are they compatible?

AI(artificial intelligence) and Social Selling; do they mix?

AI and Social Selling, do they mix? AI – artificial intelligence.  AI has been around for years, there were tools available back in the 80s that most IT students would use, LISP and Prolog to pretend they were using AI but never really did. So how does AI fit with Social Selling?  The answer is… Continue reading AI(artificial intelligence) and Social Selling; do they mix?