Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and social systems and institutions – from Wikipedia So what is Employee advocacy? It is using the employee of a company as the way to deliver corporate material, marketing, events and newsletters. ie Got something to send out?… Continue reading Employee advocacy – one of the easiest wins in Social Selling
I still remember the day that I got budget to hire an outsourced lead generation company. Fantastic , no more cold calling for me, they would do that. All I had to do was get back from the pub in time to follow up with the Fortune 500 C level Execs that were now interested… Continue reading Social Selling and outsourced lead generation – are they compatible?
AI and Social Selling, do they mix? AI – artificial intelligence. AI has been around for years, there were tools available back in the 80s that most IT students would use, LISP and Prolog to pretend they were using AI but never really did. So how does AI fit with Social Selling? The answer is… Continue reading AI(artificial intelligence) and Social Selling; do they mix?
(Source: State of Sales 2017 via LinkedIn) 77% of buyers won’t engage salespeople who can’t provide insights about their business. So basically reach out to a prospect that works in the electric space craft industry and you had better know something about their game, in fact tell them something they do not know already! Serious? I don’t… Continue reading 77% of buyers won’t engage salespeople who can’t provide insights about their business. – will all sales people need an MBA?
Ok – so clearly I am going to get my team to stop what they are doing and start social selling right away. Or I might not. So many positive statistics on social selling. These stats come from linkedin – who of course are keen on both selling social selling and selling sales navigator licenses.… Continue reading Social sellers attract 45% more opportunities than their peers and are 51% more likely to exceed quotas
Interesting – I am only now getting blocked from a few US websites and for no good reason. This is a message I am getting – 451: Unavailable for legal reasons We recognise you are attempting to access this website from a country belonging to the European Economic Area (EEA) including the EU which enforces… Continue reading Blocked from US sites – surely this is not Trump’s fault?
One chance to save the biggest business deal in your life, one chance, one sentence or paragraph or page on why the deal is yours. One chance. So you know that you and two competitors have a chance to close the deal in a written final pitch. Do you write a long or short piece… Continue reading Short, long, shortish, longish, shorter, longer, longerish, shorterish, long?